Launching a small business is exciting, but marketing it on a budget can feel like a challenge. Don't fret! There are loads of affordable digital marketing strategies that can help you reach potential customers and grow your business. Begin by creating a strong online profile with an website and social media pages. Publish relevant content that hig

As a marketer looking to improve sales your organization could benefit from a well-designed sales funnel. What exactly is this marketing tool? Simply, a sales funnel refers to the journey that a potential customer goes through from their initial engagement with your brand, to making a purchase. Building your sales funnel involves a structured funn